It takes the average reader 8 hours and 11 minutes to read Strategic Marketing Management for the Pacific Region by David W. Cravens
Assuming a reading speed of 250 words per minute. Learn more
Strategic Marketing Management for the Pacific Region by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful US Strategic Marketing text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets. The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised case material and research data, along with a redevelopment of the Cravens frame, the first Pacific Region edition will redefine a comprehensive notion of strategy for our market.
Strategic Marketing Management for the Pacific Region by David W. Cravens is 484 pages long, and a total of 122,936 words.
This makes it 163% the length of the average book. It also has 150% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 11 hours and 11 minutes to read Strategic Marketing Management for the Pacific Region aloud.
Strategic Marketing Management for the Pacific Region is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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