It takes the average reader 1 hour and 57 minutes to read Strategic Pricing for the Arts by Michael Rushton
Assuming a reading speed of 250 words per minute. Learn more
With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts? Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.
Strategic Pricing for the Arts by Michael Rushton is 115 pages long, and a total of 29,325 words.
This makes it 39% the length of the average book. It also has 36% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 40 minutes to read Strategic Pricing for the Arts aloud.
Strategic Pricing for the Arts is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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