It takes the average reader and 19 minutes to read Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind by Ann-Christine Bischoff
Assuming a reading speed of 250 words per minute. Learn more
Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, The ESC Rennes School of Business, course: International Consumer Behaviour, language: English, abstract: As Steve Jobs used to say: “It isn’t the consumers’ job to know what they want.” Referring to this famous quote, this report examined how the upcoming trend can be implemented in the US con- sumers mind, so that the consumer behaviour is sustainably changed. In order to give advice the report follows three mayor steps. First the cultural framework of the United States was briefly analysed by help of Hofstedes five dimensions model. Second was a short study of the trend itself and the mayor aspects, which are important for an implementation of the trend. Last step was adaptation of the US consumers’ behav- iour to the trend in order to detect the key factors a company should cover with their product. Based on this set of action were developed and recommendations for companies evolved.
Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind by Ann-Christine Bischoff is 19 pages long, and a total of 4,921 words.
This makes it 6% the length of the average book. It also has 6% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 26 minutes to read Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind aloud.
Strategies to put the Trend of “Mobile Moments” in the US consumers’ mind is suitable for students ages 6 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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