It takes the average reader 4 hours and 52 minutes to read Strategy development in humanitarian NGO positioning and the rise of FCOs by Julian J. Rossig
Assuming a reading speed of 250 words per minute. Learn more
As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant market share. Lacking any own aid projects, however, these organizations distribute the raised donations to traditional NGOs. This unusual set-up leaves NGO executives searching for a strategic response: While the new competitor’s funding is clearly a welcome treat, the competitive aspect is much less pleasing. This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
Strategy development in humanitarian NGO positioning and the rise of FCOs by Julian J. Rossig is 286 pages long, and a total of 73,216 words.
This makes it 97% the length of the average book. It also has 89% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 40 minutes to read Strategy development in humanitarian NGO positioning and the rise of FCOs aloud.
Strategy development in humanitarian NGO positioning and the rise of FCOs is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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