It takes the average reader 1 hour and 35 minutes to read Successful Digital Transformation Initiatives in SMEs by Anna Marrucci
Assuming a reading speed of 250 words per minute. Learn more
While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they influence digital transformation success alongside innovation traits, time and communication channels. The focus for this book is SMEs, as these businesses experience greater difficulties than their larger counterparts in keeping up with the digital revolution. The authors develop the Relational Goods model to a refined DOI framework including the role of relationship and managerial support in the adoption of technologies that may transform the business. It will be of great interest to scholars and students of management, digital transformation and SMEs, as well as HRM professionals.
Successful Digital Transformation Initiatives in SMEs by Anna Marrucci is 94 pages long, and a total of 23,876 words.
This makes it 32% the length of the average book. It also has 29% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 10 minutes to read Successful Digital Transformation Initiatives in SMEs aloud.
Successful Digital Transformation Initiatives in SMEs is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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