How Long to Read Successful Superfruit Strategy

By Karl Crawford

How Long Does it Take to Read Successful Superfruit Strategy?

It takes the average reader to read Successful Superfruit Strategy by Karl Crawford

Assuming a reading speed of 250 words per minute. Learn more

Description

Successful superfruit strategy: How to build a superfruit business is the answer for every fruit industry professional who has ever wondered how to boost fruit consumption or how to use fruit to target the wellness foods trend. To consumers they mean health, taste and convenience, and to food companies they mean big business. Superfruits are revolutionising the way consumers relate to fruit and fruit-based products and they're growing their market fast - from 40%-100% every year. And yet just a handful of fruits have crossed over from commodity status to superfruit stardom. This book provides a checklist for superfruit success that is written as a practical "how-to" guide for: food and beverage marketers, R&D managers, Fruit growers, processors and marketers, ingredient manufacturers. Successful superfruit strategy: How to build a superfruit business is the answer for every fruit industry professional who has ever wondered how to boost fruit consumption or how to use fruit to target the wellness foods trend. In the book, Crawford and Mellentin offer six defining characteristics for a superfruit. These "Six elements for superfruit success" cover aspects as diverse as fruit quality, science, marketing, IP protection and the broader consumer environment. The concepts and processes around each element are relatively straightforward, but when combined these criteria are enough to allow a fruit to achieve 'critical mass' as a superfruit. Crawford and Mellentin examine superfruit strategies for beverages, fresh fruit and ingredient sectors and take a closer look at current and would-be superfruits through a number of detailed case studies. Superfruit are an established phenomenon. They are not a short-term trend that will die away. They are a fundamental part of strategy for beverages, fresh fruit and fruit ingredients.

How long is Successful Superfruit Strategy?

Successful Superfruit Strategy by Karl Crawford is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Successful Superfruit Strategy Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Successful Superfruit Strategy aloud.

What Reading Level is Successful Superfruit Strategy?

Successful Superfruit Strategy is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Successful Superfruit Strategy?

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