How Long to Read Taboo in Advertising

By Elsa Simões Lucas Freitas

How Long Does it Take to Read Taboo in Advertising?

It takes the average reader 4 hours to read Taboo in Advertising by Elsa Simões Lucas Freitas

Assuming a reading speed of 250 words per minute. Learn more

Description

Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.

How long is Taboo in Advertising?

Taboo in Advertising by Elsa Simões Lucas Freitas is 240 pages long, and a total of 60,000 words.

This makes it 81% the length of the average book. It also has 73% more words than the average book.

How Long Does it Take to Read Taboo in Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 27 minutes to read Taboo in Advertising aloud.

What Reading Level is Taboo in Advertising?

Taboo in Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Taboo in Advertising?

Taboo in Advertising by Elsa Simões Lucas Freitas is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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