How Long to Read Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear

How Long Does it Take to Read Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear?

It takes the average reader and 38 minutes to read Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear by Julia Wehner

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2011 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,7, University of Duisburg-Essen, language: English, abstract: Election campaigns are common rituals in democracies. Politicians try to persuade voters in order to be elected. Therefore, political candidates usually make use of professional campaigning strategies that involve the television as the most important medium. Since the 1960s US presidential campaign ads on TV have been increasingly successful and cutting-edge. They sometimes were so convincing they even swung a decision. Over the last decades the predominant topics in US federal politics were the Cold War as well as national security and the US military. In 1964 the presidential election campaign was highly influenced by the escalating situation in Vietnam and the general disquiet caused by the arms race and nuclear weapons. The American psyche was collectively anxious about the latent atomic menace so it suggested itself to address fear in a presidential campaign ad. The Nixon campaign 1972 dealt with one of the genuine Republican topics: Military. Due to its success it was remade in two subsequent campaigns called "Tank Ride" in 1988 for George Bush and 2004 in "Weapons Florida" for George W. Bush. The latter will be examined in this paper, too. However, there are different approaches to persuade the voting public; one of the most favorable techniques is playing on the people's emotions. Thus, it is not surprising that US presidential campaign ads have a history of exploiting fear in television ads. It leads from 1964 until 2004 and aims at persuading voters by the well-directed use of sounds, images and language.

How long is Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear?

Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear by Julia Wehner is 37 pages long, and a total of 9,509 words.

This makes it 12% the length of the average book. It also has 12% more words than the average book.

How Long Does it Take to Read Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 51 minutes to read Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear aloud.

What Reading Level is Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear?

Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Television Ads in Us Presidential Campaigns Have a History of Exploiting Fear?

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