How Long to Read Terrorist Recruitment, Propaganda and Branding

By Anna Kruglova (Lecturer)

How Long Does it Take to Read Terrorist Recruitment, Propaganda and Branding?

It takes the average reader to read Terrorist Recruitment, Propaganda and Branding by Anna Kruglova (Lecturer)

Assuming a reading speed of 250 words per minute. Learn more

Description

This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters. The book's central thesis is that due to the development of digital technologies and social media, terrorist groups are employing innovative marketing techniques and advertising strategies to foster an emotional connection with their audiences, particularly those in younger demographics. By conducting thematic and narrative analyses of Islamic State of Iraq and Syria (ISIS) propagandist magazines, as well as looking at the group's online communities, the book demonstrates that terrorist groups behave as commercial brands by establishing an emotional connection with their potential recruits. Specifically, groups and their potential supporters follow the logic of emotional choice. The book emphasizes that while ISIS became the first group that discovered and benefited from the power of marketing, it did not have a supernatural power and thus it is possible to find a response to it, which is particularly important now. The book eventually poses a question about whether terrorism has become the product of marketing in the same way as any mainstream consumer product is, and asks what can we do to battle the appeal of marketing-savvy terrorist groups. This book will be of interest to students of terrorism studies, radicalisation, and propaganda, communication , and security studies.

How long is Terrorist Recruitment, Propaganda and Branding?

Terrorist Recruitment, Propaganda and Branding by Anna Kruglova (Lecturer) is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Terrorist Recruitment, Propaganda and Branding Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Terrorist Recruitment, Propaganda and Branding aloud.

What Reading Level is Terrorist Recruitment, Propaganda and Branding?

Terrorist Recruitment, Propaganda and Branding is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Terrorist Recruitment, Propaganda and Branding?

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