It takes the average reader 5 hours and 20 minutes to read The Behavioral Advantage by Terry Bacon
Assuming a reading speed of 250 words per minute. Learn more
In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint. The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.The best B2B companies depend on a multifront approach to business interaction, and The Behavioral Advantage reveals the secrets behind what is essentially a chess game with competitors. To win the game, companies must develop a carefully plotted opening game, with all internal values, policies, practices, and behaviors fully aligned. A smart and efficient middle game lets the company build and strengthen its position, and the endgame assures victory and lays the groundwork for future business.Just as individual customers do, B2B customers remember those companies whose behavior consistently and significantly outshines even strong competitors. These firms create a lasting advantage -- and reap the profits that come with it.
The Behavioral Advantage by Terry Bacon is 320 pages long, and a total of 80,000 words.
This makes it 108% the length of the average book. It also has 98% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 17 minutes to read The Behavioral Advantage aloud.
The Behavioral Advantage is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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