It takes the average reader 4 hours and 34 minutes to read The Brand Bubble by John Gerzema
Assuming a reading speed of 250 words per minute. Learn more
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and...
The Brand Bubble by John Gerzema is 272 pages long, and a total of 68,544 words.
This makes it 92% the length of the average book. It also has 84% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 14 minutes to read The Brand Bubble aloud.
The Brand Bubble is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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