It takes the average reader 4 hours to read The Brand IDEA by Nathalie Laidler-Kylander
Assuming a reading speed of 250 words per minute. Learn more
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit...
The Brand IDEA by Nathalie Laidler-Kylander is 240 pages long, and a total of 60,000 words.
This makes it 81% the length of the average book. It also has 73% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 27 minutes to read The Brand IDEA aloud.
The Brand IDEA is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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