How Long to Read The Branding of the American Mind

How Long Does it Take to Read The Branding of the American Mind?

It takes the average reader 6 hours and 37 minutes to read The Branding of the American Mind by Jacob H. Rooksby

Assuming a reading speed of 250 words per minute. Learn more

Description

The first real exposé of how universities have trademarked, copyrighted, branded, and patented everything they do. Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry’s unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences. While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector. The Branding of the American Mind points to higher education’s love affair with intellectual property itself, in all its dimensions, including newer forms that are less tied to scholarly output. The result is an unwelcome assault on the public’s interest in higher education. Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

How long is The Branding of the American Mind?

The Branding of the American Mind by Jacob H. Rooksby is 393 pages long, and a total of 99,429 words.

This makes it 133% the length of the average book. It also has 122% more words than the average book.

How Long Does it Take to Read The Branding of the American Mind Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 3 minutes to read The Branding of the American Mind aloud.

What Reading Level is The Branding of the American Mind?

The Branding of the American Mind is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Branding of the American Mind?

The Branding of the American Mind by Jacob H. Rooksby is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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