How Long to Read The Business Of Cricket

By Vijay Santhanam

How Long Does it Take to Read The Business Of Cricket?

It takes the average reader 3 hours and 14 minutes to read The Business Of Cricket by Vijay Santhanam

Assuming a reading speed of 250 words per minute. Learn more

Description

The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag. It wasn't always like this. There was a time when sportspersons got fame from sport, but not the money commensurate with that fame. Then Sunil Gavaskar, India's first batsman-entrepreneur, came along, and in his wake followed Kapil Dev and Sachin Tendulkar. Helped by television and competing multinational brands vying to expand their market in a liberalizing India, sports marketing, which in India is synonymous with cricket, exploded. The culmination of this process was the Indian Premier League (IPL), a brilliant marketing concept that was a win-win for players, sponsors, media and viewers alike. This book, written by two sports enthusiasts who are also ace sports marketers with a combined international experience of forty years in marketing, takes us on an engaging and informative journey through the highs and lows of sports marketing in India. Along the way, the authors explain what constitutes good sports marketing, how the market can be expanded, what the prospects are for sports other than cricket, and why the sports fan needs to be better treated. An incisive, heartfelt book that will appeal to sports fans, marketers, advertisers as well as administrators.

How long is The Business Of Cricket?

The Business Of Cricket by Vijay Santhanam is 188 pages long, and a total of 48,504 words.

This makes it 63% the length of the average book. It also has 59% more words than the average book.

How Long Does it Take to Read The Business Of Cricket Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 25 minutes to read The Business Of Cricket aloud.

What Reading Level is The Business Of Cricket?

The Business Of Cricket is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Business Of Cricket?

The Business Of Cricket by Vijay Santhanam is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy The Business Of Cricket by Vijay Santhanam on Amazon click the button below.

Buy The Business Of Cricket on Amazon