How Long to Read The Choice Factory

How Long Does it Take to Read The Choice Factory?

It takes the average reader 3 hours and 44 minutes to read The Choice Factory by Richard Shotton

Assuming a reading speed of 250 words per minute. Learn more

Description

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

How long is The Choice Factory?

The Choice Factory by Richard Shotton is 218 pages long, and a total of 56,244 words.

This makes it 74% the length of the average book. It also has 69% more words than the average book.

How Long Does it Take to Read The Choice Factory Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 7 minutes to read The Choice Factory aloud.

What Reading Level is The Choice Factory?

The Choice Factory is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Choice Factory?

The Choice Factory by Richard Shotton is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy The Choice Factory by Richard Shotton on Amazon click the button below.