It takes the average reader 2 hours and 2 minutes to read The Competition Between National Brands and Store Brands by Raj Sethuraman
Assuming a reading speed of 250 words per minute. Learn more
The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1.What types of economic models have been used to analyze the competition between national brands and store brands? 2. What insights and implications have they generated? 3.What are some useful directions for future research by modelers of national brand - store brand competition? This monograph is an extension of earlier reviews on this topic with some important differences. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly however, the focus is exclusively on the analytical models that give rise to those results. First, The Competition between National Brands and Store Brands presents a framework that is conducive for classifying the extant literature on national brand - store brand competition. Second, the authors compile pertinent articles and available working papers, and classify them using this framework. Third, the volume traces the development of the analytical models starting from the simple model with one national brand manufacturer and one retailer, and progressing to models with multiple manufacturers and retailers. Finally, the authors discuss the insights obtained from them and provide future research directions.
The Competition Between National Brands and Store Brands by Raj Sethuraman is 122 pages long, and a total of 30,744 words.
This makes it 41% the length of the average book. It also has 38% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 48 minutes to read The Competition Between National Brands and Store Brands aloud.
The Competition Between National Brands and Store Brands is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
The Competition Between National Brands and Store Brands by Raj Sethuraman is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy The Competition Between National Brands and Store Brands by Raj Sethuraman on Amazon click the button below.
Buy The Competition Between National Brands and Store Brands on Amazon