It takes the average reader 5 hours and 4 minutes to read The Comprehension and Miscomprehension of Print Communication by Jacob Jacoby
Assuming a reading speed of 250 words per minute. Learn more
First Published in 1987. To writers and visualizers, this study sets a range of expectations for comprehension and miscomprehension—pointing the finger of caution that even what seems the simplest of language can be misunderstood, but also calling forth their best efforts, because this benchmark study shows that some communications can be much more successful than others and there is usually room for improvement. To advertisers, the study says that perhaps we often take comprehension too much for granted, being satisfied when consumers respond with something in the general area of our message, rather than in the precise area of what is meant. To academicians, the study gives reliable reference points for thought and dialogue among themselves and the advertising and publishing communities. It underlines what intuitive editors and writers have always known but have not always practiced: that words and ideas are fragile—handle with care if you hope to deliver them intact from one mind to another.
The Comprehension and Miscomprehension of Print Communication by Jacob Jacoby is 302 pages long, and a total of 76,104 words.
This makes it 102% the length of the average book. It also has 93% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 55 minutes to read The Comprehension and Miscomprehension of Print Communication aloud.
The Comprehension and Miscomprehension of Print Communication is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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