It takes the average reader 7 hours and 8 minutes to read The economics of fashion and hybrid creative products by Enrico Cietta
Assuming a reading speed of 250 words per minute. Learn more
Many scholars think that fashion is closer to the brink of disaster: too fast, too polluting, poorly focused on creativity and on the market, too cheap for the consumer and little profitable for small- and medium-sized companies, too unpredictable and subjective to be treated like the other industry sectors, too tangible to be regarded as a cultural product and too intangible to be considered a manufacturing product. Then, is fashion going to collapse? This book suggests another perspective and explains the economic theory of hybrid creative products, focusing on the reasons underlying that sense of an "abyss at the end of the tunnel." It rejects alarmism and tries to explain the structural changes taking place within the industry as well as the current meaning of fashion for the consumers and the market. These changes are directly associated with three crucial elements for the fashion business: time, risk, and costs. Therefore, creativity is still important, but is no longer sufficient. Commercial success largely depends on the business model of the company, i.e. on its ability to react to these changes. Fast fashion, sustainable fashion, the "see now - buy now" runaway shows, the deplorable use of child or underpaid labour can be explained in the light of this new scenario. Few economists have tried to find a new interpretation, but the theory of hybrid creative products can help us understand what happened in the past and what will happen in the future.
The economics of fashion and hybrid creative products by Enrico Cietta is 423 pages long, and a total of 107,019 words.
This makes it 143% the length of the average book. It also has 131% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 9 hours and 44 minutes to read The economics of fashion and hybrid creative products aloud.
The economics of fashion and hybrid creative products is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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