It takes the average reader 2 hours and 34 minutes to read The Effects of Social Media Advertising in China by Changchun Xuan
Assuming a reading speed of 250 words per minute. Learn more
The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in China (N = 4,172), the author systematically and comprehensively examines factors that influence social media users’ attitude towards social media advertising. Integrating the perspectives of sociology, psychology, communication and advertising, the author discusses the influencing factors from the standpoints of consumers, social media platforms, and culture, and the mechanisms among them. Moreover, this book demonstrates the heterogeneity among mainland Chinese consumers, as well as their similarities and differences from American consumers. The book appeals to scholars and postgraduate students in the fields of marketing and advertising, and those advertising practitioners who are interested in the Chinese market.
The Effects of Social Media Advertising in China by Changchun Xuan is 149 pages long, and a total of 38,591 words.
This makes it 50% the length of the average book. It also has 47% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 30 minutes to read The Effects of Social Media Advertising in China aloud.
The Effects of Social Media Advertising in China is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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