How Long to Read The Emergence of Brand-Name Capitalism in Late Colonial India

How Long Does it Take to Read The Emergence of Brand-Name Capitalism in Late Colonial India?

It takes the average reader 5 hours and 40 minutes to read The Emergence of Brand-Name Capitalism in Late Colonial India by Douglas E. Haynes

Assuming a reading speed of 250 words per minute. Learn more

Description

This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.

How long is The Emergence of Brand-Name Capitalism in Late Colonial India?

The Emergence of Brand-Name Capitalism in Late Colonial India by Douglas E. Haynes is 329 pages long, and a total of 85,211 words.

This makes it 111% the length of the average book. It also has 104% more words than the average book.

How Long Does it Take to Read The Emergence of Brand-Name Capitalism in Late Colonial India Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 45 minutes to read The Emergence of Brand-Name Capitalism in Late Colonial India aloud.

What Reading Level is The Emergence of Brand-Name Capitalism in Late Colonial India?

The Emergence of Brand-Name Capitalism in Late Colonial India is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Emergence of Brand-Name Capitalism in Late Colonial India?

The Emergence of Brand-Name Capitalism in Late Colonial India by Douglas E. Haynes is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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