It takes the average reader 6 hours and 4 minutes to read The Essentials of Marketing Research by Lawrence S. Silver
Assuming a reading speed of 250 words per minute. Learn more
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this...
The Essentials of Marketing Research by Lawrence S. Silver is 362 pages long, and a total of 91,224 words.
This makes it 122% the length of the average book. It also has 111% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 18 minutes to read The Essentials of Marketing Research aloud.
The Essentials of Marketing Research is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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