How Long to Read The Essentials of Marketing Research

By Lawrence Silver

How Long Does it Take to Read The Essentials of Marketing Research?

It takes the average reader 6 hours and 14 minutes to read The Essentials of Marketing Research by Lawrence Silver

Assuming a reading speed of 250 words per minute. Learn more

Description

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

How long is The Essentials of Marketing Research?

The Essentials of Marketing Research by Lawrence Silver is 366 pages long, and a total of 93,696 words.

This makes it 124% the length of the average book. It also has 115% more words than the average book.

How Long Does it Take to Read The Essentials of Marketing Research Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 32 minutes to read The Essentials of Marketing Research aloud.

What Reading Level is The Essentials of Marketing Research?

The Essentials of Marketing Research is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Essentials of Marketing Research?

The Essentials of Marketing Research by Lawrence Silver is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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