It takes the average reader 4 hours and 36 minutes to read The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by Erik Peterson
Assuming a reading speed of 250 words per minute. Learn more
Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions? The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers by Erik Peterson is 268 pages long, and a total of 69,144 words.
This makes it 90% the length of the average book. It also has 85% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 17 minutes to read The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers aloud.
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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