It takes the average reader 6 hours and 19 minutes to read The Experience Economy, With a New Preface by the Authors by B. Joseph Pine II
Assuming a reading speed of 250 words per minute. Learn more
Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality. This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local. Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
The Experience Economy, With a New Preface by the Authors by B. Joseph Pine II is 368 pages long, and a total of 94,944 words.
This makes it 124% the length of the average book. It also has 116% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 38 minutes to read The Experience Economy, With a New Preface by the Authors aloud.
The Experience Economy, With a New Preface by the Authors is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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