It takes the average reader 3 hours and 23 minutes to read The Handbook for Market Research for Life Sciences Companies by Jean-Francois Denault
Assuming a reading speed of 250 words per minute. Learn more
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips, models and tools entrepreneurs can use to collect, interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process, he will learn how to design and use a number of market research tools, and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research, this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally, a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned, using models that simply yet effectively shares findings.
The Handbook for Market Research for Life Sciences Companies by Jean-Francois Denault is 202 pages long, and a total of 50,904 words.
This makes it 68% the length of the average book. It also has 62% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 38 minutes to read The Handbook for Market Research for Life Sciences Companies aloud.
The Handbook for Market Research for Life Sciences Companies is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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