How Long to Read The Handbook of Brand Management Scales

How Long Does it Take to Read The Handbook of Brand Management Scales?

It takes the average reader 5 hours and 30 minutes to read The Handbook of Brand Management Scales by Lia Zarantonello

Assuming a reading speed of 250 words per minute. Learn more

Description

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of...

How long is The Handbook of Brand Management Scales?

The Handbook of Brand Management Scales by Lia Zarantonello is 330 pages long, and a total of 82,500 words.

This makes it 111% the length of the average book. It also has 101% more words than the average book.

How Long Does it Take to Read The Handbook of Brand Management Scales Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 30 minutes to read The Handbook of Brand Management Scales aloud.

What Reading Level is The Handbook of Brand Management Scales?

The Handbook of Brand Management Scales is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Handbook of Brand Management Scales?

The Handbook of Brand Management Scales by Lia Zarantonello is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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