It takes the average reader 6 hours and 1 minute to read The Handbook of Customer Satisfaction and Loyalty Measurement by Nigel Hill
Assuming a reading speed of 250 words per minute. Learn more
Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey, as well as providing internal feedback and taking effective action to address issues raised by the survey. There is also comprehensive coverage of loyalty measurement methodologies as well as the satisfaction-profit chain and associated modelling and forecasting techniques.
The Handbook of Customer Satisfaction and Loyalty Measurement by Nigel Hill is 349 pages long, and a total of 90,391 words.
This makes it 118% the length of the average book. It also has 110% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 13 minutes to read The Handbook of Customer Satisfaction and Loyalty Measurement aloud.
The Handbook of Customer Satisfaction and Loyalty Measurement is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
The Handbook of Customer Satisfaction and Loyalty Measurement by Nigel Hill is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy The Handbook of Customer Satisfaction and Loyalty Measurement by Nigel Hill on Amazon click the button below.
Buy The Handbook of Customer Satisfaction and Loyalty Measurement on Amazon