How Long to Read The IMC Handbook

By J. Stephen Kelly

How Long Does it Take to Read The IMC Handbook?

It takes the average reader to read The IMC Handbook by J. Stephen Kelly

Assuming a reading speed of 250 words per minute. Learn more

Description

A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As the marketplace evolved, it became more complex, [and] the makers and sellers invented what we now call "marketing" to solve the lack of maker/buyer closeness. In its simplest form, marketing is ... a number of activities makers/sellers use in an attempt to close the gap between themselves and the buyer. For example, the maker/seller now uses tools such as customer research, logistics, and distribution, marketing communication, and the like." From Part I, Reading 1

How long is The IMC Handbook?

The IMC Handbook by J. Stephen Kelly is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read The IMC Handbook Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read The IMC Handbook aloud.

What Reading Level is The IMC Handbook?

The IMC Handbook is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The IMC Handbook?

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