It takes the average reader 6 hours and 40 minutes to read The Influentials by Gabriel Weimann
Assuming a reading speed of 250 words per minute. Learn more
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
The Influentials by Gabriel Weimann is 388 pages long, and a total of 100,104 words.
This makes it 131% the length of the average book. It also has 122% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 9 hours and 7 minutes to read The Influentials aloud.
The Influentials is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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