It takes the average reader 2 hours and 51 minutes to read The Labour of Words in Higher Education by Sarah Hayes
Assuming a reading speed of 250 words per minute. Learn more
As Higher Education has come to be valued for its direct contribution to the global economy, university policy discourse has reinforced this rationale. In 'The Labour of Words in Higher Education: Is it Time to Reoccupy Policy?' two globes are depicted. One is a beautiful, but complete artefact, that markets a UK university. The second sits on a European city street and is continually inscribed with the markings of passers-by. A distinction is drawn between the rhetoric of university McPolicy, as a discourse that appears to no longer require input from humans, and a more authentic approach to writing policy, that acknowledges the academic labour of staff and students, in effecting change.0Inspired by the work of George Ritzer on the McDonaldisation of Society, the term McPolicy is adopted by the author, to describe a rational method of writing policy, now widespread across UK universities. Recent strategies on 'the student experience', 'technology enhanced learning', 'student engagement' and 'employability' are explored through a corpus-based Critical Discourse Analysis (CDA). Findings are humourously compared to the marketing of consumer goods, where commodities like cars are invested with human qualities, such as 'ambition'. Similarly, McPolicy credits non-human strategies, technologies and a range of socially constructed buzz phrases, with the human qualities and labour activities that would normally be enacted by staff and students. 0This book is written for anyone with an interest in the future of universities. It concludes with suggestions of ways we might all reoccupy McPolicy.
The Labour of Words in Higher Education by Sarah Hayes is 167 pages long, and a total of 42,919 words.
This makes it 56% the length of the average book. It also has 52% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 54 minutes to read The Labour of Words in Higher Education aloud.
The Labour of Words in Higher Education is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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