It takes the average reader 5 hours and 14 minutes to read The Logo Decoded by LORA STARLING
Assuming a reading speed of 250 words per minute. Learn more
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. • Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. • Learn to make informed choices about brands. • Find out how a logo reflects the state of the brand and holds it to account.
The Logo Decoded by LORA STARLING is 312 pages long, and a total of 78,624 words.
This makes it 105% the length of the average book. It also has 96% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 9 minutes to read The Logo Decoded aloud.
The Logo Decoded is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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