It takes the average reader 7 hours and 50 minutes to read The Marketing Accountability Imperative by Michael Dunn
Assuming a reading speed of 250 words per minute. Learn more
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing...
The Marketing Accountability Imperative by Michael Dunn is 470 pages long, and a total of 117,500 words.
This makes it 159% the length of the average book. It also has 144% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 10 hours and 42 minutes to read The Marketing Accountability Imperative aloud.
The Marketing Accountability Imperative is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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