It takes the average reader 4 hours and 56 minutes to read The Marketing Pathfinder by David W. Stewart
Assuming a reading speed of 250 words per minute. Learn more
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
The Marketing Pathfinder by David W. Stewart is 293 pages long, and a total of 74,129 words.
This makes it 99% the length of the average book. It also has 91% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 45 minutes to read The Marketing Pathfinder aloud.
The Marketing Pathfinder is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
The Marketing Pathfinder by David W. Stewart is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy The Marketing Pathfinder by David W. Stewart on Amazon click the button below.
Buy The Marketing Pathfinder on Amazon