It takes the average reader 4 hours and 50 minutes to read The Mature Market by Robert S. Menchin
Assuming a reading speed of 250 words per minute. Learn more
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
The Mature Market by Robert S. Menchin is 290 pages long, and a total of 72,500 words.
This makes it 98% the length of the average book. It also has 89% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 36 minutes to read The Mature Market aloud.
The Mature Market is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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