How Long to Read The Maturing Marketplace

How Long Does it Take to Read The Maturing Marketplace?

It takes the average reader 5 hours and 20 minutes to read The Maturing Marketplace by Euehun Lee

Assuming a reading speed of 250 words per minute. Learn more

Description

The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.

How long is The Maturing Marketplace?

The Maturing Marketplace by Euehun Lee is 320 pages long, and a total of 80,000 words.

This makes it 108% the length of the average book. It also has 98% more words than the average book.

How Long Does it Take to Read The Maturing Marketplace Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 17 minutes to read The Maturing Marketplace aloud.

What Reading Level is The Maturing Marketplace?

The Maturing Marketplace is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Maturing Marketplace?

The Maturing Marketplace by Euehun Lee is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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