It takes the average reader 4 hours and 16 minutes to read The Myth of the Ethical Consumer Paperback with DVD by Timothy M. Devinney
Assuming a reading speed of 250 words per minute. Learn more
Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption. A half-hour documentary capturing interviews with consumers in eight countries is included on an accompanying DVD.
The Myth of the Ethical Consumer Paperback with DVD by Timothy M. Devinney is 253 pages long, and a total of 64,009 words.
This makes it 85% the length of the average book. It also has 78% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 49 minutes to read The Myth of the Ethical Consumer Paperback with DVD aloud.
The Myth of the Ethical Consumer Paperback with DVD is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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