It takes the average reader 5 hours and 24 minutes to read The Neuro-Consumer by Anne-Sophie Bayle-Tourtoulou
Assuming a reading speed of 250 words per minute. Learn more
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no...
The Neuro-Consumer by Anne-Sophie Bayle-Tourtoulou is 322 pages long, and a total of 81,144 words.
This makes it 109% the length of the average book. It also has 99% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 23 minutes to read The Neuro-Consumer aloud.
The Neuro-Consumer is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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