It takes the average reader 1 hour and 51 minutes to read The Neuroscientific Basis of Successful Design by Marco Maiocchi
Assuming a reading speed of 250 words per minute. Learn more
The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.
The Neuroscientific Basis of Successful Design by Marco Maiocchi is 108 pages long, and a total of 27,864 words.
This makes it 36% the length of the average book. It also has 34% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 32 minutes to read The Neuroscientific Basis of Successful Design aloud.
The Neuroscientific Basis of Successful Design is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
The Neuroscientific Basis of Successful Design by Marco Maiocchi is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy The Neuroscientific Basis of Successful Design by Marco Maiocchi on Amazon click the button below.
Buy The Neuroscientific Basis of Successful Design on Amazon