How Long to Read The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

How Long Does it Take to Read The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands?

It takes the average reader 5 hours and 20 minutes to read The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay

Assuming a reading speed of 250 words per minute. Learn more

Description

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.

How long is The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands?

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay is 320 pages long, and a total of 80,000 words.

This makes it 108% the length of the average book. It also has 98% more words than the average book.

How Long Does it Take to Read The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 17 minutes to read The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands aloud.

What Reading Level is The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands?

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands?

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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