It takes the average reader 3 hours and 20 minutes to read The Persuasive Power of Campaign Advertising by Travis N. Ridout
Assuming a reading speed of 250 words per minute. Learn more
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.
The Persuasive Power of Campaign Advertising by Travis N. Ridout is 200 pages long, and a total of 50,000 words.
This makes it 67% the length of the average book. It also has 61% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 33 minutes to read The Persuasive Power of Campaign Advertising aloud.
The Persuasive Power of Campaign Advertising is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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