How Long to Read The Power of Communicating the Family Firm Status

How Long Does it Take to Read The Power of Communicating the Family Firm Status?

It takes the average reader 3 hours and 14 minutes to read The Power of Communicating the Family Firm Status by Margarete Rosina

Assuming a reading speed of 250 words per minute. Learn more

Description

Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether consumers perceive family firm brands as more authentic and why and how this influences their buying behavior. The second study applies a consumer happiness perspective and investigates whether family firms signal prosocial behaviors related to “doing good”, namely being a good employer and socially responsible, and whether this, in turn, leads to higher levels of consumer happiness when buying from family firms. Both studies indicate that the family firm status can be of strategic value for family firms.

How long is The Power of Communicating the Family Firm Status?

The Power of Communicating the Family Firm Status by Margarete Rosina is 188 pages long, and a total of 48,504 words.

This makes it 63% the length of the average book. It also has 59% more words than the average book.

How Long Does it Take to Read The Power of Communicating the Family Firm Status Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 25 minutes to read The Power of Communicating the Family Firm Status aloud.

What Reading Level is The Power of Communicating the Family Firm Status?

The Power of Communicating the Family Firm Status is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Power of Communicating the Family Firm Status?

The Power of Communicating the Family Firm Status by Margarete Rosina is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy The Power of Communicating the Family Firm Status by Margarete Rosina on Amazon click the button below.