How Long to Read The Power of Point-of-purchase Advertising

How Long Does it Take to Read The Power of Point-of-purchase Advertising?

It takes the average reader 5 hours and 33 minutes to read The Power of Point-of-purchase Advertising by Ben Menin

Assuming a reading speed of 250 words per minute. Learn more

Description

From an apple grower's sign at the Farmer's Market to an interactive television monitor at the cosmetics counter, point of purchase is one of advertising's most powerful, yet undervalued, selling tools. With 66 percent of all buying decisions made in-store, P.O.P. has the ability to influence consumer purchasing like no other media vehicle available today. The Power of Point-of-Purchase Advertising can help put this dynamic advertising vehicle to work for you. Written by three industry experts, it is the first A-to-Z review, completely illustrated with outstanding P.O.P. examples and designed to help you plan and implement a cost-effective program--no matter what you have to sell. The book discusses every type of P.O.P advertising vehicle in detail, from store signage and packaging to the latest in electronics, laser technology, and holography. You'll get expert advice on handling the marketing, creative, and operational aspects of introducing a P.O.P. program, including: determining budgets, and establishing long-range goals and strategies; coordinating P.O.P. with other advertising vehicles; selecting the right P.O.P. vehicles and materials; understanding design and production options; choosing vendors; managing P.O.P in the field; and evaluating program results. The authors provide numerous examples of successful and award-winning uses of P.O.P by corporations like Richardson-Vicks, Alpo, Ford, McDonald's, Bacardi, and others. These advertisers experienced real sales increases--some as high as 200 percent--by allocating advertising dollars to P.O.P. And because P.O.P. is less expensive than traditional media like print and television, they were able to do so at a fraction of the cost. Even if your company is small, or just starting up, The Power of Point-of-Purchase Advertising can help you experience the same kind of success. This ground-breaking book gives serious marketers a competitive advantage: the ability to influence consumers at the point when they are most ready to buy.

How long is The Power of Point-of-purchase Advertising?

The Power of Point-of-purchase Advertising by Ben Menin is 326 pages long, and a total of 83,456 words.

This makes it 110% the length of the average book. It also has 102% more words than the average book.

How Long Does it Take to Read The Power of Point-of-purchase Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 36 minutes to read The Power of Point-of-purchase Advertising aloud.

What Reading Level is The Power of Point-of-purchase Advertising?

The Power of Point-of-purchase Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Power of Point-of-purchase Advertising?

The Power of Point-of-purchase Advertising by Ben Menin is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy The Power of Point-of-purchase Advertising by Ben Menin on Amazon click the button below.