It takes the average reader 2 hours and 12 minutes to read The Press and Its Readers by Mass Observation
Assuming a reading speed of 250 words per minute. Learn more
Mass Observation was founded by Tom Harrisson, Charles Madge and Humphrey Jennings in 1937. Its purpose was to create 'an anthropology of ourselves' in other words, to study the everyday lives of ordinary people in Britain. Discounting an initial pamphlet, this was the seventeenth book to be published. It appears in Faber Finds as a part of an extensive reissue programme of the original Mass Observation titles. Within the initial Mass Observation titles there was a sub-series called 'Change' reports. This is the only one, so far, Faber Finds is reissuing and it was the seventh in that sub-series, first published in 1949. In the introduction, it is made clear 'there have been successive attempts to analyse circulation by age, social class and sex' but 'little attention has been given to the study of attitudes of readers to their newspapers.' The Report, like so much else Mass Observation did then, was a pioneering study. Extracts from two chapters give a flavour of the book. In 'Readers Observed' we come across, for example: A skilled working-man, aged 60. 'Wering trilby hat, gloves, blue jacket, black striped trousers. Takes up News Chronicle. First spends 2 minutes skipping through whole contents of the frontpage, only reads thoroughly columns dealing with miners. Turns to second page and straight away reads readers' letters which are headed ''Too Old at 47''. This takes half a minute. Spends the next half minute glancing through 'Spotlight' by A. J. Cummings - this article headed ''No Iron Dukes Now''. Reads no more. Does not even glance at pages 2 and3. And in Readers Tested: A 34-year-old Essex office-manager at the end of the day (Wednesday, July 16th, 1947) could recall, at the end of the day, reading the following: 'I glanced at the front page of today's Daily Mail when I came downstairs and saw it on the hall table. I read the News Chronicle at breakfast between 8.30 and 8.45, and again at lunch between 1.30 and 1.55. I can't remember a word I read in the Daily Mail but in the chronicle there was: the libel action brought by E. Arnot Roberson. Arthur Deakin speaking on the direction of labour. The Queen had got something in her eye. A leader on newsprint. A leader on Strachey's jam announcement. A small cartoon ''How did you know I'd been abroad?'' Bevin saying the people of all nations wanted to agree. The ''American Ranger'' salvage case. Meat ration announcement. The name of the cricketer who was to be substitute in the English team for the man who was ill. Observation, analysis and commentary: the minutiae of everyday life recorded - this is vintage Mass Observation
The Press and Its Readers by Mass Observation is 128 pages long, and a total of 33,024 words.
This makes it 43% the length of the average book. It also has 40% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours to read The Press and Its Readers aloud.
The Press and Its Readers is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
The Press and Its Readers by Mass Observation is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy The Press and Its Readers by Mass Observation on Amazon click the button below.
Buy The Press and Its Readers on Amazon