It takes the average reader 2 hours and 5 minutes to read The Pricing Strategy Audit by Kent B. Monroe
Assuming a reading speed of 250 words per minute. Learn more
This detailed self-assessment audit can be used: - to measure and improve the effectiveness of your present pricing strategy - or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: - Does your pricing strategy support broader corporate objectives? - Have you fully understood the influence of price on your customers? - Do you use price correctly as an indicator of product/service quality? - Do you use reference prices and differential prices effectively? - How well do you use breakeven and profit analysis? - Do you use appropriate pricing strategies at different stages in the product/service life cycle? - How do you use promotions and discounting? - Have you considered the legal issues? The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions. The audit's 7 steps are: Step 1: Assess the Consistency Between Corporate and Pricing Objectives Step 2: Assess the Relevant Economics for the Pricing Strategy Step 3: Determine How Your Buyers Perceive Prices Step 4: Determine the Relevant Costs for the Pricing Strategy Step 5: Determine the Characteristics of each Specific Price Decision Step 6: Integrate Specific Price Decisions into an Overall Pricing Strategy Step 7: Assess the Administrative Structure for Managing the Pricing Function.
The Pricing Strategy Audit by Kent B. Monroe is 124 pages long, and a total of 31,496 words.
This makes it 42% the length of the average book. It also has 38% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 52 minutes to read The Pricing Strategy Audit aloud.
The Pricing Strategy Audit is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
The Pricing Strategy Audit by Kent B. Monroe is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy The Pricing Strategy Audit by Kent B. Monroe on Amazon click the button below.
Buy The Pricing Strategy Audit on Amazon