How Long to Read The Rise of Mass Advertising

How Long Does it Take to Read The Rise of Mass Advertising?

It takes the average reader 7 hours and 18 minutes to read The Rise of Mass Advertising by Anat Rosenberg

Assuming a reading speed of 250 words per minute. Learn more

Description

The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.

How long is The Rise of Mass Advertising?

The Rise of Mass Advertising by Anat Rosenberg is 427 pages long, and a total of 109,739 words.

This makes it 144% the length of the average book. It also has 134% more words than the average book.

How Long Does it Take to Read The Rise of Mass Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 59 minutes to read The Rise of Mass Advertising aloud.

What Reading Level is The Rise of Mass Advertising?

The Rise of Mass Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Rise of Mass Advertising?

The Rise of Mass Advertising by Anat Rosenberg is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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