It takes the average reader 5 hours and 23 minutes to read The Role of Origin of Fame in Influencer Branding by Julia Sinnig
Assuming a reading speed of 250 words per minute. Learn more
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers’ identification with social media influencers impacts their purchase intentions for brands that are advertised by these influencers. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way.
The Role of Origin of Fame in Influencer Branding by Julia Sinnig is 316 pages long, and a total of 80,896 words.
This makes it 107% the length of the average book. It also has 99% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 22 minutes to read The Role of Origin of Fame in Influencer Branding aloud.
The Role of Origin of Fame in Influencer Branding is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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