How Long to Read The Routledge Companion to Marketing and Society

How Long Does it Take to Read The Routledge Companion to Marketing and Society?

It takes the average reader 8 hours and 32 minutes to read The Routledge Companion to Marketing and Society by Lukas Parker

Assuming a reading speed of 250 words per minute. Learn more

Description

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within 6 themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.

How long is The Routledge Companion to Marketing and Society?

The Routledge Companion to Marketing and Society by Lukas Parker is 504 pages long, and a total of 128,016 words.

This makes it 170% the length of the average book. It also has 156% more words than the average book.

How Long Does it Take to Read The Routledge Companion to Marketing and Society Aloud?

The average oral reading speed is 183 words per minute. This means it takes 11 hours and 39 minutes to read The Routledge Companion to Marketing and Society aloud.

What Reading Level is The Routledge Companion to Marketing and Society?

The Routledge Companion to Marketing and Society is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Routledge Companion to Marketing and Society?

The Routledge Companion to Marketing and Society by Lukas Parker is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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