How Long to Read The Service-Dominant Logic of Marketing

How Long Does it Take to Read The Service-Dominant Logic of Marketing?

It takes the average reader 7 hours and 45 minutes to read The Service-Dominant Logic of Marketing by Robert F. Lusch

Assuming a reading speed of 250 words per minute. Learn more

Description

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the...

How long is The Service-Dominant Logic of Marketing?

The Service-Dominant Logic of Marketing by Robert F. Lusch is 449 pages long, and a total of 116,291 words.

This makes it 152% the length of the average book. It also has 142% more words than the average book.

How Long Does it Take to Read The Service-Dominant Logic of Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 35 minutes to read The Service-Dominant Logic of Marketing aloud.

What Reading Level is The Service-Dominant Logic of Marketing?

The Service-Dominant Logic of Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The Service-Dominant Logic of Marketing?

The Service-Dominant Logic of Marketing by Robert F. Lusch is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy The Service-Dominant Logic of Marketing by Robert F. Lusch on Amazon click the button below.