It takes the average reader 1 hour and 50 minutes to read The Seven Principles of WOM and Buzz Marketing by Panos Mourdoukoutas
Assuming a reading speed of 250 words per minute. Learn more
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
The Seven Principles of WOM and Buzz Marketing by Panos Mourdoukoutas is 110 pages long, and a total of 27,500 words.
This makes it 37% the length of the average book. It also has 34% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 30 minutes to read The Seven Principles of WOM and Buzz Marketing aloud.
The Seven Principles of WOM and Buzz Marketing is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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