It takes the average reader and 24 minutes to read The Technology Acceptance Model (r-TAM) for Mobile Commerce. A Revision and Empirical Evaluation by Rangappa Yaraddi
Assuming a reading speed of 250 words per minute. Learn more
Research Paper (postgraduate) from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, course: MBA, language: English, abstract: This paper is concerned with the acceptance of mobile commerce in Karnataka, India. User acceptance in different fields is conventionally approached through the technology acceptance model. This paper suggests a revised version of this model based on six major constructs. In order to evaluate the model, a study was performed with the aim of testing the acceptance of e-commerce in Karnataka. The participants of the study are mobile commerce users of the north Karnataka region, who have used their mobile at least once for the purpose of online shopping, online banking or any other online services. The data was collected with the help of a well-designed, pre-administered questionnaire.
The Technology Acceptance Model (r-TAM) for Mobile Commerce. A Revision and Empirical Evaluation by Rangappa Yaraddi is 24 pages long, and a total of 6,096 words.
This makes it 8% the length of the average book. It also has 7% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 33 minutes to read The Technology Acceptance Model (r-TAM) for Mobile Commerce. A Revision and Empirical Evaluation aloud.
The Technology Acceptance Model (r-TAM) for Mobile Commerce. A Revision and Empirical Evaluation is suitable for students ages 8 and up.
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